Why Your Brand and Website Should Be Designed Together.
Imagine you've spent time and money creating a fantastic new logo.
It looks great.
Then you put it on your website… and somehow it doesn't look quite right.
The colours don't work.
The typography feels different.
The imagery doesn't match.
The website feels like it belongs to a completely different business.
This happens more often than you might think.
That's why there is a strong argument for having your branding and website designed together.
Your logo isn't your brand
A logo is important, but it is only one part of your visual identity.
Your brand is everything that contributes to how people perceive your business - including your colours, typography, imagery, layout, tone and the overall experience you create.
A good website should bring all of those elements together.
If your branding and website are created independently by different people, there's a greater chance that the pieces won't quite connect.
When they're developed together, the relationship between them can be considered from the beginning.
Consistency builds confidence
Think about the businesses you trust.
Their website, social media, stationery, advertising and other communications probably feel like they belong to the same organisation.
That consistency doesn't necessarily mean everything looks identical.
It means there is a recognisable visual language running through everything.
For a smaller business, that can be particularly valuable.
You may not have the marketing budget of a national brand, but a clear and professional identity can help you look established, considered and credible.
Your website should feel like your brand
A website shouldn't simply have your logo placed at the top of every page.
The design should communicate the personality of the business.
Are you approachable?
Premium?
Technical?
Creative?
Traditional?
Progressive?
Friendly?
The visual decisions should support those qualities.
And the same thinking should apply to your printed materials, social media graphics, presentations and other marketing.
One designer can see the bigger picture
This is one of the reasons why I combine branding and website design.
The same person can think about your visual identity and then consider how that identity actually works in the real world.
Your logo needs to work at different sizes.
Your colours need to work on screen and in print.
Your typography needs to work across different applications.
Your website needs to look like a natural extension of the brand rather than a separate project.
That bigger-picture approach can save you from having to join the dots afterwards.
What if you already have a logo?
That's absolutely fine.
A new website doesn't automatically mean you need a new logo.
Sometimes the existing identity is perfectly good but simply needs some refinement.
Perhaps the typography needs updating.
Maybe the colour palette needs simplifying.
Perhaps the website needs a more modern visual direction.
Or maybe the brand is strong but hasn't been applied consistently.
A good designer should be able to tell you when you don't need a complete rebrand.
Branding + website = one joined-up experience
What I aim to do is to create brands and websites that feel clear, distinctive and connected.
With more than 35 years' design experience, 85 logo designs and more than 70 websites behind the business, I bring both brand and digital experience to the same project.
So if you're starting a new business, planning a rebrand or simply know that your existing website isn't doing your business justice, it may be worth looking at the bigger picture.
Instead of asking, "Who can design my website?" ask:
Who can help me make my whole business look and feel more professional?
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