Brand (List) | Orriss Design

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Image by MK +2

Branding defines your business identity and builds recognition and trust. Consistent visuals and messaging differentiate you from competitors, connect with customers emotionally, and create lasting loyalty.

Check out some of our designs below.

So how can I convince you that branding matters - whether you are a window cleaner, a solicitor or run a restaurant?

Perhaps the first thing to do is to tackle the wording. If you were to replace the word "branding" with "perception" I might get your attention. You care about how you're perceived, right? Well branding is all about the impression you make. It should convey what is special about your business and it should show you in a positive light. You have to decide what you stand for - what your Unique Selling Points (USPs) are, who you are aiming at and how you want to position yourself Then you need to make sure that all aspects of your business are in line with this. It's about applying your values to everything you do, clearly and consistently.

Creative Solutions - Lasting Impressions.

Brand identity is important because it shapes how people perceive and connect with your business.

It’s the combination of visuals, tone, messaging, and values that create a consistent and recognisable image. A strong brand identity builds trust by showing professionalism and reliability, making customers feel confident in choosing you over competitors. It also communicates your unique personality, helping you stand out in a crowded market. Consistency across all touchpoints - website, social media, packaging, advertising - reinforces your message and creates familiarity, which can turn first-time buyers into loyal advocates. A well-defined brand identity also aligns your team, giving them a clear sense of purpose and direction.

Creative Solutions - Lasting Impressions.

I can play a key role in helping shape your business’s brand identity by visually communicating its values, personality, and mission.

I start by getting to know your business, your target audience, and unique selling points. From there, I craft a cohesive visual language - including logos, colour palettes, typography, and imagery - that reflects the brand’s essence and ensure consistency across all touchpoints, from business cards to websites, so the brand becomes instantly recognisable. I also create guidelines to maintain this consistency, enabling the business to project professionalism and build trust with customers. In short, I don’t just make things look good - I create a visual identity that connects emotionally with customers and drives brand recognition and loyalty.

Creative Solutions - Lasting Impressions.

Cafe De Boer

St Mary Redcliffe

Adapt

Need a brand identity? get in touch

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