Definition phase - Getting to know you

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Step 1: Creating a brief together

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• Background information

• Unique Selling Proposition

• Objectives

• Target audience

• Position and major competitors

• Deliverables

• Tone of voice

• Likes and dislikes

• Budget 

• Project timeline

 

Step 2: Research

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• Competitors

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Step 3: Brainstorming

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• Idea generation

• Mood boards

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Creation phase - The fun bit!

 

Step 4: Design

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• A range of different concepts

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Step 5: Refine designs

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• From feedback given​ (friends, family etc)

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Feedback phase

 

Step 6: Presentation of ideas

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• Preferably face-to-face

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Step 7: Revisions

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• From client feedback

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Delivery phase

 

Step 8: Final delivery

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• Delivery of artwork to client/printer etc