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Definition phase - Getting to know you

Step 1: Creating a brief together

  • Background information

  • Unique Selling Proposition

  • Objectives

  • Target audience

  • Position and major competitors

  • Deliverables

  • Tone of voice

  • Likes and dislikes

  • Budget 

  • Project timeline

 

Step 2: Research

  • Competitors

Step 3: Brainstorming

  • Idea generation

  • Mood boards

Creation phase - The fun bit!

 

Step 4: Design

  • A range of different concepts

Step 5: Refine designs

  • From feedback given​ (friends, family etc)

 
Feedback phase

 

Step 6: Presentation of ideas

  • Preferably face-to-face

Step 7: Revisions

  • From client feedback

Delivery phase

 

Step 8: Final delivery

  • Delivery of artwork to client/printer etc