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Definition phase - Getting to know you
Step 1: Creating a brief together
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Background information
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Unique Selling Proposition
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Objectives
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Target audience
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Position and major competitors
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Deliverables
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Tone of voice
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Likes and dislikes
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Budget
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Project timeline
Step 2: Research
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Competitors
Step 3: Brainstorming
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Idea generation
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Mood boards
Creation phase - The fun bit!
Step 4: Design
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A range of different concepts
Step 5: Refine designs
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From feedback given (friends, family etc)
Feedback phase
Step 6: Presentation of ideas
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Preferably face-to-face
Step 7: Revisions
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From client feedback
Delivery phase
Step 8: Final delivery
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Delivery of artwork to client/printer etc