Definition phase - Getting to know you

​

Step 1: Creating a brief together

​

• Background information

• Unique Selling Proposition

• Objectives

• Target audience

• Position and major competitors

• Deliverables

• Tone of voice

• Likes and dislikes

• Budget 

• Project timeline

 

Step 2: Research

​​​

• Competitors

​

Step 3: Brainstorming

​​

• Idea generation

• Mood boards

​

​

Creation phase - The fun bit!

 

Step 4: Design

​

• A range of different concepts

​

Step 5: Refine designs

​

• From feedback given​ (friends, family etc)

​

 

Feedback phase

 

Step 6: Presentation of ideas

​

• Preferably face-to-face

​

Step 7: Revisions

​

• From client feedback

​

​

Delivery phase

 

Step 8: Final delivery

​

• Delivery of artwork to client/printer etc