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What does a web designer do?

A web designer is someone that needs to have a solid grounding in the technical aspects of creating a website, however, they also need to have a creative flair.

With 75% of a website’s credibility coming from its design alone, web designers need to know what they’re doing if they’re going to attract visitors to your website.

We’ve all heard of them, but exactly what does a web designer do?

In this article, we’ll look at their role and ask questions such as what is the difference between a designer and a developer. Keep reading to learn more.

What Does a Web Designer Do?

Web designers will plan, create, and decide on a layout for the web content. It is up to the designer to find out what the client is looking for in the project.

The designer will translate the client’s needs into viable concepts. These will include the use of any branding elements such as colours, logos, layouts, fonts, and other graphics. This will be done while using the relevant technology for ensuring the website functions correctly.

They may also be responsible for making sure the website is optimised for search engines. They’ll carry out work to ensure the site is ranking and could also be responsible for updating the site.

What Is the Difference Between a Web Designer and a Web Developer?

A web designer will typically focus more on making sure that the site looks great and is navigable and user friendly. The primary focus will be on creating an enhanced experience for the user.

To do this in the most effective way, a web designer will sometimes work closely with a web developer. The difference between a web designer and a web developer is that a web developer will be more focused on developing the functionality of the site. Often a web developer will work with a series of programming languages to create sites and apps that meet the functional needs of the project.

A Creative Collaboration

It is essential to point out that a great looking website that functions well will be the product of a lot of hard work on the part of both a web designer and a web developer.

While there are some people out there that can do both jobs, it is often the marriage of the right creative and technical experts that will mean that you have the perfect website.


If you'd like to find out more about how we can help you develop your company website please get in touch - call 07979 961361 or email



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