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How important is a logo for your business?

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities.

We believe it should be!

While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s golden arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you.

The truth is, a logo means more to your business than just helping customers remember you. To put it simply, a good logo makes your brand look good. It helps set you apart from your competitors, it conveys a message of credibility and professionalism and it summarises an idea with consistent imagery that resonates with your audience.

Below are four reasons why a logo is one of the most important aspects of branding for your business.

1. Grabs your audience’s attention and makes a good impression

In this new digital age, we tend to be more visual learners and make assumptions about businesses at first glance. We are constantly learning about new companies by what we see on social media or on advertisements. Companies truly have about two seconds to convince potential customers that their products and services are worth any concern.

A good logo will grab the attention of an onlooker and make the potential customers believe they should spend more time to learn about your business.

Logos designed by Orriss Design

2. Promotes brand loyalty

Customers love consistency and dependability as this gives them confidence in the company. While slight changes to update a logo is a great idea, changing it too much can lead to a loss of business. Customers become reliant on seeing the same logo and associating that to a certain business. When a logo is changed, customers have to almost retrain their brain to look for something new. Because of this inconvenience, people may feel betrayed and stay loyal to a brand they know is consistent.

This is the main reason why creating a great logo that is recognisable and familiar can build brand loyalty between your business and its customers.

3. Separates your business from the competition

When creating a logo, it is important to stay relevant in the market while also separating yourself from your competitors. To do this, it is important to choose colours that are unique to your brand. Staying away from trends can also give your logo a long lasting impression on your customers, seeing as many other businesses tend to out-date themselves quickly

Think outside the box! A unique logo can distinguish yourself from the competition.

Mark Orriss - Owner and Art Director at Orriss Design

4. Foundation of brand identity

You need to create a logo that people associate with your business, its services, values and even location. While abstract designs are unique and eye-catching, it may not directly correlate or have any significance with which services you offer.

A good example is Amazon. Yes their logo is their actual name, but the arrow under their name in their logo has serious significance. The arrow points from the “a” letter to the “z” letter. This refers to them having everything from “A to Z” on their website.

A logo should communicate ownership. It tells customers and potential customers who you are, what you offer and what you value as a business. A good logo tells a story that will influence the emotions of your audience.

We believe that creating a great logo is one of the most important parts of branding or rebranding. We believe that if you’re not standing out, you’re blending in. You need a logo that not only pops, it shouts, sings, amazes, and delights. Most importantly, it communicates your message effectively. Good design is important because it often creates a person’s first impression of a brand - and you only get one chance to make a good first impression. Good branding can take the entire history of your organisation and tell that story in a two-inch logo that works equally well in colour or in black and white.

Logos designed by Orriss Design

Need outside-the-box thinking? We’ll burn the box, wonder why it was ever there in the first place, then build something cooler in its place.

We start from the core values of your business in order to create a living, breathing idea. We use creativity as an unfair advantage over your competition. By connecting experienced intelligence with creative excellence, we help you define your purpose and tell meaningful stories about how and why your products are relevant. We know that logos don’t have to be fancy or complicated (think Apple or Coke), but they do have to be unique and true to all of the promises that your brand delivers.


If you'd like to find out more about how we can help you develop your company logo please get in touch - call 07979 961361 or email


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