Branding is one of the most crucial parts of your business. It’s your identity, which allows people to connect with your business as a whole.
The crucial step of branding is to create a lasting impression on your audience. If they can associate you with good design, you can get the right audience.
This is why hiring a graphic designer is vital to your operation. Hire a graphic designer with a great style that fits your business and you should be good to go.
But how do you find the right one?
1. Look at their portfolios
Looking for the best? Start with their previous projects. A graphic designer’s portfolio has many different types of treasure that show how capable they are. Looking at their products can give you a preview of what you need.
Scan their portfolio. Look at their creations that match your side. You want to hire a graphic designer that matches your brand vision for the company.
2. Find someone with diverse work experience
Always look at their professional experience. You’re not looking for a single, large chunk of experience in a single company, even though that works too. Your best bet is to find someone with a diverse work experience who has a good understanding in your industry.
If you can, find someone who worked in a design studio. Design studios work for different clientele, which means they are efficient with deadlines. They will also have the right flexibility you need for your needs.
3. Set clear goals and expectations
Finding it difficult to pick from a crop of different applicants? You want to set clear goals and expectations for the projects you want to do. Use as much of the creative brief as possible to arm them with the right information about the branding that you want.
Make sure to inform them of the crucial information that they need to help your business. These include:
Project time frame
Style and design type
Project obstacles and potential problems
You want to reduce as many failure points for the designer if you are looking to hire the right one. This will allow their skills to shine better.
4. Try to catch them off guard
The best way to learn their way of thinking is to ask questions that are not standard fare. Try to catch your potential designer off guard during the interview and see if they can answer quick enough.
People who are unable to cope with the change in your questioning may not be the right fit for you. You might want someone who can think fast and knows how to cope with pressure situations.
Check them out what they think about a specific design. Ask how they will make it better. You want to take a look at the creative process that they use to not only create but improve on projects.
5. Go beyond portfolio
As we said, the portfolio is one of the best ways to determine if you want to hire a graphic designer. It’s the prime evidence of their capabilities and their skills with manipulating their graphics. Even then, this is not the be-all when you try to learn of the skills of the designer you’re hiring.
If you hire graphic designer in-house, check with your potential designer the specifics of their work. Knowing the way they think, how fast they work, and how they create designs can be an important part of your branding.
Knowing how fast they work also contributes if they are able to work within your business. Depending on what you need, you may have different projects that need attention. Their creative thought process can help give you the edge that you need.
Hiring a graphic designer can be a tedious task that needs a good understanding from your side. You want to use their portfolio and experience as a way to start understanding your potential designer.